Customer & Market Data Analysis

To drive more business from your marketing database, you need to understand customer behavior on a granular level. While all businesses collect quantities of big data, analyzing it and presenting it as something meaningful and actionable can be incredibly complex.

We can do the hard work for you. Our insight and analysis experts work with you to interrogate and interpret your business data. The insights gained can be presented to you as intuitive, visual dashboards and used to increase customer engagement through targeted communications and enhanced strategic planning.

Why use customer data insight & analytics?

At Audience Connect Services, we take time to understand your business issues. Then, we create tailored analysis and reporting to answer these issues. We ensure you understand the transactions in your data and how they relate to the success of your business strategy.

All these small efforts come together to bring you closer to the ultimate goal which are; engaging more customers and bringing in more business, avoid wasting time and money communicating with customers who will never respond, or promoting products which are not of interest to them. To create a truly targeted, one-to-one campaign you need visibility on customer loyalty. You need to know who to target, when, how and with which products.

Upon completion of the project we will present the findings and the data back to you, along with actionable recommendations. At all stages of an insight project, we will communicate with you to ensure the project deliverables remain in line with your business objectives.

We help you:

• Discover data trends - Analyze and segment your customers based on transactional patterns.
• Gain a holistic view - See how your customers are performing, and if your marketing is having a positive influence.
• Identify at-risk customers -Use insights and analysis to identify which customers are at most risk of lapsing.
• Visualized and analyze drop rate - Drop rate/churn analysis interprets data to plan and model acquisition and retention, revealing how your customer pool will grow or contract.