Your brand identity is the visual representation of your company's essence - the articulation of your brand values and attributes visually through colors, logos, names, symbols and design. Much more than simply a brand logo or device, your brand identity also reflects your brand personality, tone and style. Audience Connect Services has an experienced design team who have helped develop a large number of brand identities for companies nationwide. Our view is pretty simple – your brand identity should be something you are excited about, every time you look at it. If you’re not – then it’s time to make some changes.
With Audience Connect Services, a brand refresh does not have to be a scary, or expensive exercise. Quite the opposite in fact – and this is why we believe a Brand Review is something every business should undertake regularly to ensure they are always putting their best foot forward.
A refresh can sometimes include a full brand identity refresh, with new logos, stationery, sales and marketing collateral, website, email templates, and expo stands. Others can be much simpler, with existing logos remaining, but a comprehensive overhaul of how the brand will articulate their USP (Unique Selling Position) to target audiences. A website redevelopment, new copywriting and brand storytelling significantly refined.
If you think there is room for improvement in your brand execution, call our team today and we can arrange a time to get together and discuss your brand transformation journey.
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