Industry case study
Ecommerce / RetailBrand and ecommerce foundations
All industry case studiesEngagement overview
Connect a recognisable retail identity with an online buying journey.
The engagement brought together brand identity, ecommerce website development and digital marketing advisory. The business challenge was to make the retail identity and the online buying journey work together.
Brand identity development addressed how the perfume business is recognised and presented. This establishes a consistent visual basis for the ecommerce experience and related communication.
The website workstream provided the online retail environment. Its role in the engagement was to connect product communication with the customer’s journey through the store.
Advisory support addressed the marketing dimension of the ecommerce business. The recorded scope is advisory; it does not imply a separate managed campaign or a quantified sales result.
A clearer next step
Start with the business problem. We will help determine the appropriate next step.
