Industry case study

Insurance / Microinsurance

GOXI Microinsurance

Customer and partner digital journeys

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Engagement overview

The business challenge

Connect customer acquisition, policy purchase, claims and partner operations.

ACS services

The scope included a B2C landing page, registration and login, a customer area and purchase and claims navigation. Communication, live chat, conversion prompts, SEO metadata and analytics were supported by administrative access controls and privacy and security implementation measures. A Next.js Partner Agency frontend integrated with GIBS REST services for policy creation and search, dashboards, claims, certificates and notifications.

01

Two connected insurance journeys

The work addressed both the direct customer experience and the partner agency experience. These journeys connect acquisition, policy-related activities, claims navigation and the information needed by users and operational teams.

02

Direct-to-customer experience

The B2C scope included the landing page, registration and login, the customer area, and purchase and claims navigation. Communication, live chat and conversion prompts formed part of the customer-facing experience.

03

Partner agency platform

The partner frontend used Next.js with GIBS REST integration workstreams for policy creation and search, dashboards, claims, certificates and notifications. The integration requirements connect the interface to insurance operations.

04

Supporting digital governance

SEO metadata, analytics implementation, administrative access controls and privacy/security implementation measures were included in the recorded scope. Proposed expanded back-office, pricing and administration features remain separate from that scope.

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