Citypoint Global Property & Investments

Brand identity and digital growth foundations

Engagement overview

The business challenge

Present a coherent property proposition across brand and customer-facing digital channels.

ACS services

ACS combined brand identity development with a growth-driven website to support the company’s digital presence. Web and email hosting and digital marketing formed part of the engagement.

A coherent property proposition

The engagement connected brand identity and digital channels for Citypoint Global Property & Investments. Its focus was the presentation of the property business and the foundations used to support customer interest.

Brand identity development

The brand identity workstream addressed the business’s visual presentation. A coherent identity helps connect individual communications with the wider property proposition.

Growth-driven website and infrastructure

Growth-driven website development formed the central digital workstream. Web and email hosting were also supplied, connecting the customer-facing website with the infrastructure supporting it.

Digital marketing

Digital marketing completed the supplied scope. Its role within the engagement was to connect the brand and website with customer-facing communication and acquisition activity.

A clearer next step

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